Sriram Jagannathan, Vice President Payments, Amazon India, described offers as part of the effort to enhance shopping experience. "Our aim is to improve the digital payment experiences for customers buying on our marketplace...We provide offers to customers to try this experience."
The latest funding in Amazon Pay has come from Amazon Corporate Holdings and Amazon. com in Amazon Pay India, launched in December, documents submitted to the corporate affairs ministry show.
The Amazon Pay offers are applicable not only for transactions on Amazon's own platform, but also on third-party Web sites such as abhibus. com. It also has tie-ups with vendors such as Cafe Coffee Day, Amar Chitra Katha, Innerchef, Fasoos, and Housejoy.
Amazon's biggest local rival Flipkart had acquired UPI-based payments company Phone-Pe in April 2016, and enabled payments through the wallet on the Flipkart platform in August last year to improve the digital payment experience for its customers.