Big Shopping Days Sale in Flipkart
Posted by on 07 March

Big Shopping Days Sale in Flipkart

Bengaluru: Flipkart has announced its 'Big Shopping Days' sale from March 7 to 9, with the online marketplace offering discounts on smartphones, tablets, and other gadgets. In addition to the offers, consumers shopping on Flipkart can also get an additional 10 percent extra discount on every purchase made via State Bank of India (SBI) debit and credit cards during the Big Shopping Days sale. Some of the smartphones available under the new Flipkart offer are the Lenovo K3 Note which can be grabbed at Rs. 8,999 and it comes with an exchange offer that offers up to Rs. 6,000 discount for functional and display-intact devices; Motorola Moto X Play is currently available at Rs. 15,999 for the 16GB model after a flat Rs. 1,000 off and with an additional exchange offer of up to Rs. 9,000; the Asus ZenFone 2 Laser ZE550KL is priced at Rs. 8,999 after a flat Rs. 1,000 discount and has an additional exchange offer up to Rs. 6,000; the Motorola Moto G (Gen 3) 16GB model is available at Rs. 9,999 after a flat Rs. 1,000 off and also has an exchange offer of up to Rs. 6,000 off; the Nexus 6P is available at Rs. 34,999 after a flat Rs. 5,000 off and also comes with an exchange offer of up to 20,000; the iPhone 6s16GB model is available at Rs. 41,999 and comes with an exchange offer of up to Rs. 21,000; the Motorola Moto G Turbo Edition is priced at Rs. 11,299 after a flat Rs. 1,200 off and also has an exchange offer of up to Rs. 7,000; the Samsung Galaxy On7 is available at Rs. 10,190 and comes with an exchange offer of up to Rs. 6,000. Some of the other handsets available under the Big Shopping Days sale include the Asus ZenFone 2(4GB of RAM) available at Rs. 12,999 after an extra Rs. 4,000 off and also has an exchange offer of up to Rs. 8,000; Xiaomi Mi 4 is available at Rs. 12,999 after a flat Rs. 2,000 off and an additional exchange offer of up to Rs. 8,000; the LG G4 is priced at Rs. 32,800 after a flat Rs. 2,000; Consumers can also get discounts on smartwatches, tablets, laptops, cameras, televisions and headphones. The offers available on smartphones and other products are valid till stock lasts, according to Flipkart.  
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Flipkart mobile app achieves 50 million installations
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Flipkart mobile app achieves 50 million installations

Bangalore: Leading Indian E-commerce company Flipkart on Friday said its mobile application on Google Android Playstore is the first Indian app to clock 50 million installations. "Flipkart has become the first Indian app to cross the 50 million installs landmark on Google Android Play Store. This landmark was crossed in the first week of February 2016," said a company statement, adding the mobile app has beaten several other popular apps in the genres of communication, social and entertainment to reach the milestone. In India, Google`s Android Operating System (OS) is the leading mobile operating system with the highest share. According to Flipkart, app traffic comparison site SimilarWeb has ranked its app as India`s top shopping app with 47 percent share of all shopping app visits, while, including Myntra, it is 63 percent.
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Amazon launches exclusive discounts on Xiaomi’s Mi series
Posted by on 16 February

Amazon launches exclusive discounts on Xiaomi’s Mi series

Mumbai: Amazon on Tuesday announced its latest sale called the 'MI Week' from February 16-19, in which Xiaomi's popular series of Mi phones are being offered at discounted prices. The smart-phones include the Redmi Note Prime, Mi 4, Mi 4i and Redmi 2 Prime 4G. The Redmi Note Prime is available on Amazon's 'MI Week' at a discount price of Rs 7,999 from Rs 8,499. Mi 4 is available at Rs 12,999 from Rs 14,999. Mi 4i is available at discounted price of Rs 9,999 from Rs 11,999. The Redmi 2 Prime 4G is available at Rs 6,999 Additionally, Standard Chartered bank is offering Rs 1,000 cashback on transactions done from its credit and debit cards. Amazon is also offering a chance for customers to get a Rs 10,000 gift card every hour.
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Moto Phones offers on ‘2nd Anniversary Sale’
Posted by on 11 February

Moto Phones offers on ‘2nd Anniversary Sale’

Mumbai: Motorola India and Flipkart are commemorating the two-year anniversary of their partnership with offers that are valid until stocks last or till the offer ends. Interested consumers can head to Flipkart website as well as mobile app to get new offers only on Moto devices. To start off, the popular budget Moto E (Gen 2) 3G, priced at Rs. 5,999, is now available with an exchange offer that gives up to Rs. 2,000 off. The Moto E (Gen 2) 4G, priced at Rs. 6,999, is now available with an exchange offer of up to Rs. 3,000 off. The Moto G (Gen 3) 16GB model, priced at Rs. 10,999, has Rs. 500 off, and an additional exchange offer that gives up to Rs. 6,000 off. The Moto G Turbo Edition, priced at Rs. 11,999, will be getting a Rs. 500 discount, as well as an exchange offer with up to Rs. 5,000 off. The Moto X Play is available with a Rs. 500 discount as well as consumers will get a free Turbo charger. Additionally, interested consumers will get an exchange offer of up to Rs. 9,000 off. Notably, the 16GB model and 32GB model of the Moto X Play are priced at Rs. 16,999 and Rs. 18,499 respectively The Motorola Moto X Style is available with a flat Rs. 3,000 discount and with an additional exchange offer of up to Rs. 15,000. Currently, the Moto X Style 16GB is available at Rs. 26,999 while the 32GBmodel at Rs. 28,999. The recently unveiled Moto X Force is also available under exchange scheme offering up to Rs. 20,000 off. Notably, the 32GB model is available at Rs. 49,999 while the 64GB model at Rs. 53,999. The discount offer is also available on Motorola's new Moto 360 smart watches. The entire Moto 360 (Gen 2) smart watches have a flat Rs. 2,000 discount. The Moto 360 Gen 2 46 mm model for men is available at Rs. 21,999; the 42 mm model for Men is available at Rs. 17,999, and the 42 mm model for women smart watch at Rs. 20,999. Motorola India in a press statement has confirmed that the offer is only valid on Thursday and Friday. In addition to above offers, consumers can also get an additional 10 percent extra discount on every purchase made via State Bank of India (SBI) debit and credit cards. After a long period of exclusivity, the Lenovo-owned company had last year announced that the Moto devices will be available via select Airtel stores alongside new e-commerce retail partners Snapdeal and Amazon, as well as Airtel stores.  
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Amazon’s Great Indian sale begins
Posted by on 22 January

Amazon’s Great Indian sale begins

Pune: Amazon India is back to its 72 hour marathon deal with ‘Great Indian Sale’ from January 21. The company is offering discounts ranging from 20-40% on more than 40 international brands that have been launched on Amazon in the last six months, the company announced on Monday. Customers can access the deals from their PCs, mobile phones or mobile app. The e-commerce giant has seen sales growing four times last year over 2014, while nearly tripling the number of sellers on its platform. Amazon, which has set aside $2 billion for its India operation had closed 2015 festival season celebrating its listing as the most visited e-commerce site. As per comScore research Amazon had over 200 million visitors in October (peak festival season) as compared to Flipkart which had 164 million visitors and Snapdeal which had 109 million visitors. With just three years of operations in the country, Amazon.in has emerged as the largest store, with over 40 million products. Its rival Flipkart, which had declared a $4 billion GMV in March last year is targeting a GMV of over $10 million by around March this year, while Snapdeal CEO Kunal Bahl claims that his firm would be the No. 1 e-tailer in the country by March 2016. Snapdeal’s GMV as of August last year stood at $4 billion. Talking about the Great Indian Sale, Samir Kumar, vice president category management, Amazon India said, “With this 72 hours deal marathon, our customers across the country will have a delightful time shopping in the new year across a wide selection of products that they would like to buy at the best possible price points.” Top deals will be available 15 minutes earlier on the app, giving customers a better chance to bag the deal of their choice even if they are on the go. Customers can also enjoy instant discounts on Amazon.in gift cards. Amazon.in also has the largest fulfillment and storage capacity in India, enabling it to offer premium services of morning delivery, same day delivery and Sunday delivery. The company has recently injected Rs 1,237 crore into Amazon Seller, which takes its overall investment to Rs 3,000 crore in just six months.    
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Flipkart’s ‘Big TV Days’ sale: Great offers on 4K, LED and smart TVs
Posted by on 16 January

Flipkart’s ‘Big TV Days’ sale: Great offers on 4K, LED and smart TVs

Flipkart has announced the launch of Big TV Days on January 14 to coincide with Makar Sankranti. As part of the deal, you will be able to get exciting offers and discounts for a wide range of Televisions brands and models. It has become a habit for Flipkart to run special days for large home appliances once in a while. It was during the company’s Big Billion Days in October 2015, we saw great deals and offers for Televisions. The deal has now become sweet with the addition of leading International brands like Vu. While Vu 32-inch LED television is on sale for Rs. 12,990, the 40-inch Full HD television of the same manufacturer is available at just Rs. 20,990, which is a steep decrease when compared with offline stores. On the other hand, 32-inch LED television of LG is priced at Rs. 18,999. The smartphone manufacturer, Micromax recently entered into the Television arena with the 42-inch Ultra HDSmart model available for Rs. 33,490. As part of the Big TV days, Flipkart is also providing up to Rs. 5,000 for Micromax televisions, in exchange for trading your old CRT TVs under the company’s #HarGharLED campaign. Happiness is on the cards for ICICI card owners, since Flipkart is offering extra 10% discount for all debit and credit card holders for a maximum of Rs. 2,000. The special offers from Thomas Cook and extra 4% discount are waiting for purchases made via mobile app for select Televisions across the online store. Hence, before you buy the product, be sure to check it on the mobile app for possible exciting offers. Flipkart is also providing assured travel vouchers worth Rs. 6,000 with the purchase of Televisions during the offer period in addition to international holiday packages for three lucky winners.
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Myntra to focus on outdoor range; bring North Face to India
Posted by on 10 January

Myntra to focus on outdoor range; bring North Face to India

Online fashion retailer Myntra aims to grow revenue contribution from outdoor and sports range to 20 per cent over the next 15 months as it adds more products and international brands to its portfolio. The Flipkart-owned company, which currently gets about 15 per cent of its revenues from sports business, has partnered The North Face (TNF) to bring the US-based brand's apparel and footwear to Indian consumers. "The North Face is an important addition to our list of international exclusive brands... Currently, the share of sports business on Myntra from a revenue perspective is 15 per cent," Head of e-commerce at Myntra, Prasad Kompalli, told PTI. He added that the outdoor category is expected to grow at the rate of 2x in 2016-17 and by 2017, Myntra is looking at 20 per cent of overall revenue coming from outdoor. TNF's range will be available in India from January 11, priced Rs 3,000 onwards. TNF, part of VF Inc, was founded in California in 1966. It is an outdoor product company specialising in outerwear, fleece and coats. It competes directly with Columbia sportswear, which entered India in December 2013. Bruno Feltracco, Vice President and Managing Director, Outdoor and Action Sport Coalitions - Asia Pacific, at VF Asia said India offers a huge opportunity as a market. "Our experience in China helped us decide to first go online and understand the market. There is nothing that prevents us to go offline after we reach a certain stage. We already have some of our other brands here that are doing really well," he added. VF Asia's other brands include Lee, Wrangler and Nautica.
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Lenovo top smartphone brand of 2015, says Flipkart
Posted by on 01 January

Lenovo top smartphone brand of 2015, says Flipkart

New Delhi: E commerce giants Flipkart on Thursday announced that Lenovo has emerged as the top smartphone brand of the year in 2015. "According to #FlipTrends, a year ender report by Flipkart, Lenovo A6000 Plus and Lenovo K3 Note were the top two most sought after smartphones in 2015," said Flipkart in an official statement.
According to Flipkart, 2015 has been the year of affordable 4G phones. Both Lenovo A6000 Plus and K3 Note are priced at Rs.7,499 and Rs.9,999 respectively.
 
Lenovo's 3 Note will soon have a successor in the K4 Note . It would be interesting to see how Lenovo prices this one, as at the end of the day it would decide how things turn out for the Chinese company in 2016.
Lenovo is followed closely by Motorola Mobility. While the Moto G (Gen 3) took the third place, the Moto E (Gen 2) occupied the sixth position as per the report. Motorola is owned by Lenovo.
 
"Xiaomi Mi 4i and Redmi Note 4G took fourth and fifth spots followed by Samsung Galaxy On7, Samsung Galaxy J7, Micromax Canvas Xpress 2 and Asus Zenfone 5," according to Flipkart.
 
Lenovo (Motorola), and Xiaomi are Chinese companies while Samsung comes from South Korea. Meanwhile, Asus is from Taiwan. The only home grown brand occupying the list is Micromax. That being said, it must be remembered that many of the phones in the list are exclusive to Flipkart. Of course, Flipkart is among the leading e-retailers in the country, and considering the popularity of Lenovo (and Motorola) phones in the country, it's not so surprising to see them reaching a season peak in 2015. Hopefully, 2016 will be even better.
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Myntra’s ‘End of Reason Sale’: India’s biggest shopping festival for fashion
Posted by on 30 December

Myntra’s ‘End of Reason Sale’: India’s biggest shopping festival for fashion

Bengaluru: Myntra, an e-commerce platform for fashion and lifestyle products, said it expects its daily GMV (gross merchandise value) to go up by 10 times during the "End of Reason Sale" (EORS) to be held on Jan 2-3. EORS will have a huge collection of specially curated styles and designs across the best of brands at discounts of up to 80 per cent, Myntra said in a statement. Over 2,000 brands, including top Indian and international ones such as Nike, Adidas, Reebok, FILA, Vans, Tommy Hilfiger, Mango, Marks & Spencer, Casio and Titan are participating in the sale, it added. EORS is expected to add a million new shoppers to Myntra's customer base. Speaking about the EORS, Ananth Narayanan, CEO, Myntra, said, "More than 7.6 million Myntra customers will get to pick up bargains across Indian and international brands. EORS is really about starting the New Year looking good and with a new wardrobe to match." "During the two-day sale, we expect to serve over 700,000 customers and the daily revenue rate to go up by as much as 10X," he added.
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Flipkart starts selling cars, motorcycles online
Posted by on 27 December

Flipkart starts selling cars, motorcycles online

Bengaluru: Online marketplace Flipkart has started a local experiment in Bengaluru, its headquarters, to sell cars and motorcycles. The e-commerce major has signed with two local dealers, a Khivraj Motors for Bajaj Motorcycles and Kalyani Motors for Maruti Suzuki cars, to sell on its platform and within the city. It is also encouraging its employees with offers to buy vehicles from its partners on the marketplace. This comes after rival Snapdeal’s launch last month of Snapdeal Motors, a platform for automobiles, offering an “integrated buying experience”, enabling online booking and loan approvals within two minutes of a vehicle purchase on the site. Snapdeal has tied up with Hero Motors and Piaggio to sell motorcycles and mini trucks on its platform. And, is working with Mahindra and Mahindra, Maruti Suzuki and Datsun to sell their vehicles on the site. “There is a paradigm shift in the way people shop online today, with more and more unconventional categories like automobiles and auto accessories, small home appliances, personal care and jewellery gaining popularity,” said Anil Goteti, vice-president, business, at Flipkart, in an e-mail response. The shift to selling higher value automobiles, both passenger and goods vehicles, by e-commerce entities is an attempt to offer a higher range of products to customers and retain them within the platform. As most e-commerce companies push sales on their smartphone apps, the data collected, based on search and transaction behaviour, allows them to tap customers with targeted offers - both products and financing support. For Flipkart, automobile accessories is already among the top 10 sale categories on its platform, largely in Bengaluru and followed by Chennai, Delhi, Hyderabad and Mumbai. Selling vehicles becomes a natural extension. “Evidenced through the latest data as revealed by FlipTrends, a comprehensive and in-depth view into how India shops online, automobiles emerged as one of the fastest growing categories online,” said Goteti. “Following this trend, Flipkart is now ready to expand this category and add automobiles under the umbrella. Ease and convenience of online shopping, for millions of Indians, is what is driving phenomenal growth in the sector and we are happy to catalyse (this for) the automobile industry.”  
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