Bangalore: To help them sell their exclusive clothes online, e-Commerce firms such as Amazon, Myntra, Snapdeal, Indianroots and fashionandyou have partnered over 150 designers to sell exclusive lines.
Some of these designers were earlier struggling to sell their exclusive lines, but are now happy that they have found a platform which can help them sell their clothes throughout the year. Before starting its festive sales offer, Amazon India launched its designer store and roped in about 20 designers onto its platform. On the other hand, Myntra is expanding its design store portfolio by offering incubation programs and is also providing training to selected designers.
Snapdeal, which saw a huge surge in demand for designer wear this festive season, has roped in about 40 designers, while fashionandyou.com has taken nearly 20 designers on board.
According to an April 2014 report by venture capital firm Accel Partners, Indians bought fashion products worth $559 million online in 2013 and this may increase to $2.8 billion by 2016.
Many of the designers, who have done various fashion shows in India, now gets just 10% of his sales from stores for his own label. Designer wear is also losing its dependence on seasonality and becoming dependent on online marketplaces which are promoting their wares throughout the year.